What does it mean to have a strategy, and how do you use it to make a difference? Seth Godin, bestselling author, entrepreneur, renowned blogger, and marketing extraordinaire is back to share the gems of wisdom from his new book, This is Strategy: Make Better Plans. He teaches you why you need a strategy, how to choose your customers and let go of the opinions that don’t matter, what 2 questions you must ask yourself before you make an offer, when is the best time to quit so you can evolve, and how to contribute to your corner of the world.

– Preorder Cathy’s book, Abundant Ever After and get a preview of 3 chapters cathyheller.com/book

– Get your copy of Seth’s book, This Is Strategy: Make Better Plans https://seths.blog/tis/

– Thanks OneSkin! get 15% off at Oneskin.co with code DREAMJOB

TAKEAWAYS FROM THIS EPISODE:

1. We don’t get today over again. Don’t just do what you’re told. You can make a change happen. You can make things better. And to do that with intent requires a strategy.
2. Empathy is having the humility to give other people agency, to give other people  the ability to make a choice.
3. Choose your customers, choose your future. When we pick our smallest viable audience, we can do our generous work..
4. Don’t try to belong to everyone. The only way to belong to someone is to not belong to someone else.
5. If you have something worth selling, you should know the answer to two questions: Who is it for? And what is it for?
6. You can quit before or after the dip, but never quit in the dip.
7. Take responsibility for the microsystems where you actually have influence. We get to pick which world we’re going to be in. We have a chance to make a contribution.

Thank you so much for listening!

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